http://www.wiredhotelier.com/news/154000469/4029355.html


REVENUE MANAGEMENT AND PACKAGING STRATEGY


This article deals with the "revenue management and the packaging strategy"...

The packaging consists in offering specific products and services to your hotel's customers, for instance, a show ticket or food and beverage delights, etc... It has to be adapted to the specific needs of your clients. For instance, families are to be more sensitive to an attraction park ticket than business people.
There are 2 types of components:
_ internal components of the packaging, which are items made and controlled by the hotel such as a cocktail, the transportation from airport to hotel...
_ external components of the packaging, which include hotel's items and external products, that the hotel has to negotiate with external operators, such as as show ticket...

The main purposes of the packaging are:
_ to create "the perception of the value" which means if your customers are satisfied by your products and services, they don't take firstly into account the price but the quality of your services,
_ to sell your available rooms,
_ to maximize hotel's revenue.

To conclude, we we can underline the importance of the packaging. A luxurious hotel is not only a place where travellers can sleep, therefore the hotel has to provide them the quality of its services and products.
The packaging takes a part of the quality of a hotel's services and it has to enable its clients to feel unique because you have answered to his specific needs, therefore the customer will come back in the hotel...It's really important to fidelize customers for the success of the hotel.
The packaging also enables your hotel to get a plus in comparison with your competitors...

http://www.wiredhotelier.com/news/154000470/4029347.html

AMADEUS AND PAR SPRINGER-MILLER SYSTEMS UNITE TO PROVIDE HOTELIERS WITH REVENUE MANAGEMENT SOLUTION

This article deals with Amadeus, a GDS, and PAR Springer-Miller Systems, a leading provider of hospitality management solutions, which have formed a technology partnership.

Thanks to this partnership, they hope to create an intelligible system that can permit hoteliers to manage easily their property and increase their revenues. Generally speaking, hoteliers' goal is to make money, then this sytem enables them to manage fastly their property and therefore to make their hotel business profitable.

This system also offers hoteliers the best experience concerning the business management.

Eventually, this system also allows hoteliers to provide their clients the best service.