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REVENUE MANAGEMENT AND PACKAGING STRATEGY


This article deals with the "revenue management and the packaging strategy"...

The packaging consists in offering specific products and services to your hotel's customers, for instance, a show ticket or food and beverage delights, etc... It has to be adapted to the specific needs of your clients. For instance, families are to be more sensitive to an attraction park ticket than business people.
There are 2 types of components:
_ internal components of the packaging, which are items made and controlled by the hotel such as a cocktail, the transportation from airport to hotel...
_ external components of the packaging, which include hotel's items and external products, that the hotel has to negotiate with external operators, such as as show ticket...

The main purposes of the packaging are:
_ to create "the perception of the value" which means if your customers are satisfied by your products and services, they don't take firstly into account the price but the quality of your services,
_ to sell your available rooms,
_ to maximize hotel's revenue.

To conclude, we we can underline the importance of the packaging. A luxurious hotel is not only a place where travellers can sleep, therefore the hotel has to provide them the quality of its services and products.
The packaging takes a part of the quality of a hotel's services and it has to enable its clients to feel unique because you have answered to his specific needs, therefore the customer will come back in the hotel...It's really important to fidelize customers for the success of the hotel.
The packaging also enables your hotel to get a plus in comparison with your competitors...