http://www.wiredhotelier.com/news//4029528.html

BOOKING

The word "booking" characterizes an hospitality industry.

Nowadays, the fact of enabling customers to book rooms online is really important for hotels' business.
For hotels, this technic enables them to get more customers, and to grab more room bookings.
And for customers, this online system enables them to book their rooms when they want, to be served really quickly, no more waiting, and to feel more secure.
Moreover hotels have to optimize their website, it means to arrange their data in storage so that a minimum amount of machine time is spent for access when data are called out. They have also to be more accessible for certain search engines.
Furthermore the plus of online booking system is that hotels don't pay commission fee.

For me, this online booking system is really useful and interesting for hotels' business. They get some benefits, and they can increase the number of target customers.