Final Exam RM

1. What is meant by social sharing sites, link to 2 examples

Social sharing sites are known to be a simple way to create online conversations between consumers. For hoteliers, it's a manner to satisfy better customers in knowing consumers' needs and to improve their reputation. And for customers, it's a manner to personnalize their trip with a direct collaboration with other consumers and also to know better the hotel where they're going to spend their trip thanks to the sharing experience with other consumers.

2 examples:
http://fr.blinklist.com/tag/video+social/

http://blog.moovement.com/?p=153

2. How does social sharing influence consumers' choices, link to 1 article to support your assessment

Today's consumers are using more and more internet as well to book their trip as to buy everyday life products. The sharing experience between online consumers influences a lot the consumers' choices. Now, consumers take into account more the comfort than the price.

1 example to support my assessment:
http://www.priceminister.com/

3. How hoteliers can best utilize social sharing trends to communicate with customers.

These social sharing sites enable hoteliers to enjoy the consumers' comments and therefore to improve consumers' needs in taking into account their opinions. These sites also enable them to improve their reputation with the new consumers. It's a new way to respond to their consumers' hopes.

4. What is your opinion...can hotels effectively establish an online conversation with customers? Yes, why...no, why not?

As far as I'm concerned, hotels can establish an online conversation with customers. They have to take the time to do it because it's so important to be on the line to their consumers' needs.On the one hand, this strategy enables hoteliers to increase their occupancy room rate because they satisfy better their customers in responding to their hopes. And on the other hand, this strategy enables hoteliers to improve their reputation, to fidelize their customers, and to attract more new customers.

REVENUE MANAGEMENT TEAM EXERCISE
By Marian Aduke DELON
and Myriam LOISELEUR

Site 1: http://www.avantgardehotels.com

_Who is the target customer group for the reseller site?

The target customer is all travellers who are looking for a unique and stylish experience.

_What is the "reach" of the site, how do you know?

It’s their own sources used for the website. They suscribe to www.googleanalytics.com and to www.availpro.com, and also to last minute offers. We find it in the view source.
What is the hotel image projected by the site, what types of hotels are listed?
The hotel image projected is the following: a design and trendy image.
The types of hotels listed are :

_ luxury hotels
_ design hotels
_ small contemporary boutique hotels
_ avantgarde superior hotels
_ oriental resort hotels
_ charming house hotels.

_Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

For this website, we didn’t find anything concerning this kind of advantages.

Site 2: http://www.hotelclub.net/hotel.reservations/

_Who is the target customer group for the reseller site?

The targeted customers are well-off people.

_What is the "reach" of the site, how do you know?

For this website, we didn’t find the sources.

_What is the hotel image projected by the site, what types of hotels are listed?

The site is a classic website for charming hotels. It doesn’t reflect the style of the hotels represented.
The types of hotels listed are: _ luxury hotels
_ 2 star hotels
_ 3 star hotels

_Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

Concerning the distribution, we have found a membership program which enables hoteliers to get the following benefits:
_ 50% of the net commission made by "Hotelclub" on each booking.
_ free registration to this reseller
_ technical and marketing assistance offered
_ the fact to build hotel’s brand freely.

Site 3 : http://www.flashbooking.com/index.do

_Who is the target customer group for the reseller site?

The target customers are couples, people who love travelling light, adventurers, young travellers, families, businessmen, and students.

_What is the "reach" of the site, how do you know?

This website is inspired by the following sources: www.googleanalytics.com , www.prima-posizione.it , www.trenet.it .

_What is the hotel image projected by the site, what types of hotels are listed?

This site doesn’t reflect all categories of hotels provided. It reflects only the fact that it deals with cheap hotels.
The types of hotels listed are:

_ youth hostels
_ 1 star hotels
_ 2 star hotels
_ 3 star hotels

_Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

As far as the distribution is concerned, this website has established a special partnership which enables your hotel to:
_ get a free adv. Banner,
_ have a free registration and microsite There’s no charges for registration, administration, revisions, cessation. Your hotel also enjoys a free insertion of its profile and a free access to the online booking system, and you gain a free space for 6 photos and for a map.

CONCLUSION

Which reseller would you select for your hotel?

Firstly, we selected the hotel called "Ice Kube" for being our hotel for the following reason, it’s a real innovative and design concept. And for this reason, we chose the reseller "Avantgardehotels" which is the best choice to represent our hotel, because it’s trendy just like our hotel. This reseller reflects well our modern concept.

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