Final Exam RM

1. What is meant by social sharing sites, link to 2 examples

Social sharing sites are known to be a simple way to create online conversations between consumers. For hoteliers, it's a manner to satisfy better customers in knowing consumers' needs and to improve their reputation. And for customers, it's a manner to personnalize their trip with a direct collaboration with other consumers and also to know better the hotel where they're going to spend their trip thanks to the sharing experience with other consumers.

2 examples:
http://fr.blinklist.com/tag/video+social/

http://blog.moovement.com/?p=153

2. How does social sharing influence consumers' choices, link to 1 article to support your assessment

Today's consumers are using more and more internet as well to book their trip as to buy everyday life products. The sharing experience between online consumers influences a lot the consumers' choices. Now, consumers take into account more the comfort than the price.

1 example to support my assessment:
http://www.priceminister.com/

3. How hoteliers can best utilize social sharing trends to communicate with customers.

These social sharing sites enable hoteliers to enjoy the consumers' comments and therefore to improve consumers' needs in taking into account their opinions. These sites also enable them to improve their reputation with the new consumers. It's a new way to respond to their consumers' hopes.

4. What is your opinion...can hotels effectively establish an online conversation with customers? Yes, why...no, why not?

As far as I'm concerned, hotels can establish an online conversation with customers. They have to take the time to do it because it's so important to be on the line to their consumers' needs.On the one hand, this strategy enables hoteliers to increase their occupancy room rate because they satisfy better their customers in responding to their hopes. And on the other hand, this strategy enables hoteliers to improve their reputation, to fidelize their customers, and to attract more new customers.