REVENUE MANAGEMENT TEAM EXERCISE
By Marian Aduke DELON
and Myriam LOISELEUR

Site 1: http://www.avantgardehotels.com

_Who is the target customer group for the reseller site?

The target customer is all travellers who are looking for a unique and stylish experience.

_What is the "reach" of the site, how do you know?

It’s their own sources used for the website. They suscribe to www.googleanalytics.com and to www.availpro.com, and also to last minute offers. We find it in the view source.
What is the hotel image projected by the site, what types of hotels are listed?
The hotel image projected is the following: a design and trendy image.
The types of hotels listed are :

_ luxury hotels
_ design hotels
_ small contemporary boutique hotels
_ avantgarde superior hotels
_ oriental resort hotels
_ charming house hotels.

_Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

For this website, we didn’t find anything concerning this kind of advantages.

Site 2: http://www.hotelclub.net/hotel.reservations/

_Who is the target customer group for the reseller site?

The targeted customers are well-off people.

_What is the "reach" of the site, how do you know?

For this website, we didn’t find the sources.

_What is the hotel image projected by the site, what types of hotels are listed?

The site is a classic website for charming hotels. It doesn’t reflect the style of the hotels represented.
The types of hotels listed are: _ luxury hotels
_ 2 star hotels
_ 3 star hotels

_Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

Concerning the distribution, we have found a membership program which enables hoteliers to get the following benefits:
_ 50% of the net commission made by "Hotelclub" on each booking.
_ free registration to this reseller
_ technical and marketing assistance offered
_ the fact to build hotel’s brand freely.

Site 3 : http://www.flashbooking.com/index.do

_Who is the target customer group for the reseller site?

The target customers are couples, people who love travelling light, adventurers, young travellers, families, businessmen, and students.

_What is the "reach" of the site, how do you know?

This website is inspired by the following sources: www.googleanalytics.com , www.prima-posizione.it , www.trenet.it .

_What is the hotel image projected by the site, what types of hotels are listed?

This site doesn’t reflect all categories of hotels provided. It reflects only the fact that it deals with cheap hotels.
The types of hotels listed are:

_ youth hostels
_ 1 star hotels
_ 2 star hotels
_ 3 star hotels

_Distribution – What types of marketing programs are offered to participating hotels? Are affiliate programs offered, if yes – what are the affiliate benefits?

As far as the distribution is concerned, this website has established a special partnership which enables your hotel to:
_ get a free adv. Banner,
_ have a free registration and microsite There’s no charges for registration, administration, revisions, cessation. Your hotel also enjoys a free insertion of its profile and a free access to the online booking system, and you gain a free space for 6 photos and for a map.

CONCLUSION

Which reseller would you select for your hotel?

Firstly, we selected the hotel called "Ice Kube" for being our hotel for the following reason, it’s a real innovative and design concept. And for this reason, we chose the reseller "Avantgardehotels" which is the best choice to represent our hotel, because it’s trendy just like our hotel. This reseller reflects well our modern concept.